A question I’ve got asked quite a few times since I started this site is “just what IS adventureracehub.com?” It’s a valid question, as the site is a constant work in progress and as such, doesn’t really have a solid answer. The closest I’ve gotten is it’s a site for the adventure racing community writ large. Racers, race directors, fans, amateurs, professionals, volunteers, you name it. Just about every website out there that is AR-related is tied to an event or series. From major sites like USARA, ARWS, and NAARS focus on promoting the events that occur within their series and providing updated rankings. Social sites like Attackpoint.org and the various AR groups on Facebook make for useful forums where a free exchange of ideas can happen. These are our meeting halls, best for telling stories and swapping advice, not for organizing efforts. There are a few new-focused sites like Explore!Compete!Live! and Sleepmonsters, but those are more for alerting people to what’s interesting. All these sites are great and provide useful inputs to the sport. ARHub is a little different. We’re a site dedicated to making AR better however we can. To use a little Silicon Valley vernacular, ARHub is a “growth accelerator” for our sport, with the intention of touching as many points along the spectrum of adventure racing that we can in order to help pour a little fuel on the fire. If we can help, we plan to do it. Obviously, as a website, we’re a bit constrained to the realm of the digital. There’s no intention of an ARHub race or ARHub racing team. I’ll leave that to the veterans. Instead, I’m trying to leverage my own skills and use the vantage point that I have, one of a relatively unknown amateur with no strong ties to the “golden age of AR”, to help spot the omissions in our industry and add whatever support I can. And because we’re all visual learners, here’s a pretty picture to make sense of all of that! I call it “ARHub’s Virtuous Cycle“, modeled shamelessly off the famous Amazon Virtuous Cycle.
Let me break it down a bit. As I see it, there are 4 major points along the cycle of growing the sport of adventure racing:
- Adventure racers, both serious and amateur, want to find races. These races need to be easy to find, accurate, and painless for the racer to access
- Racers who easily find races that interest them are keener to attend those races, thus increasing attendance
- Increased attendance at races lets race directors make more money, helping relieve the financial burden of conducting races, and hopefully, incentivizes the race directors to invest in the sport, adding more races to their calendar and improving the quality of existing races.
- The increased quality and quantity of races encourage adventure racers to stay in the sport and recruit others to share in their great experience. The racers are naturally going to be on the look out for their next race, bringing us back to #1.
Undoubtedly, there’s a lot more to it than just this. This is the ideal state, ignoring the 101 problems that can arise to defeat this virtuous cycle. But that doesn’t stop us from striving for the ideal state. And to help meet that ideal state, here’s what ARHub tries to do:
- In order to help adventure races find their next race, we maintain the most comprehensive and accurate database of adventure races in North America. Never again should an adventure racer have to sort through the 6th page of google results, trying to find out if the race that happened 4 years ago in their nearby city is going to happen again. We’ve got a one-stop shop to find any adventure race.
- To help the race directors who are trying to attract racers, we put out a series of articles called “Growth Strategies“, where some of the most successful race directors offer up their tips and tactics to help raise awareness of their races. This helps spread best practices and eliminate “silos of excellence” so every race director isn’t getting pulled in 100 directions, trying to learn the minutiae of marketing, sales, etc.
- To help inspire and continue to spread best practices, interviews with race directors who are doing something special worth broadcasting are conducted. Hopefully reading about someone from across the nation who many of us will likely never met will help light a fire of imagination across the sport to help grow it.
- To help all members of our community better understand how the sport is doing and spot trends that can be capitalized on, an industry-wide analysis is conducted using data collected from our site. In a sport that’s 80% amateur and without a governing body, this analysis helps inform everyone what adventure racing looks like.
- Finally, to the individual racer, a way to make themselves better. Speaking from my own personal experience, I’m tired of just completing races, I want to compete at them. I want on the top of the podium. And why other readers may not share that same level of desire, the fact is, that if the sport is to grow, poor racers need to become good racers and good racers need to become great ones. The Better Adventure Racing series of posts is about my own struggles to become better, while also laying out a template and path for anyone to become better through diligent and intelligent training. The better a racer is, the more likely they stick in the sport and recruit others, so it’s an everyone’s interest to help coach and train racers, ARHub included.
That’s the model, for today at least. I fully expect it to morph, change, and evolve as our community does.